work

We create the Cultural Power brands need, to have the impact they want.

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Axiata & Celcom

Getaran Pertama

A Merdeka campaign blending history, technology, and national pride.

CIMB

Progress Squad

A Hari Kebangsaan initiative turning brand purpose into real, inclusive progress.

Celcom

Rekindling the Spirit of Syawal

Bringing back the heart of Aidilfitri through human connections.

Celcom

Cucu-Cucu Tok Ucu

A festive film that turned family humour into record-breaking app growth.

CIMB

Tanam Cempedak Tumbuh Nangka

A festive mystery that turned forgiveness into a nationwide conversation.

Sime Darby Property

Serenia City

Breaking category rules with unexpected storytelling.

Wonda

Kopi Tarik

Bringing the familiar pull of kopi tarik into a ready-to-drink experience.

Hennessy

Renewal of Hope

Reinterpreting Chap Goh Mei to connect tradition with a new generation.

Celcom

Xpax Mix & Match™

A prepaid plan built for youths, by putting freedom of choice in their hands.

Astro

Astro Sooka

Launching a local-first streaming platform that resonates with Gen Z and millennials.

HLB

Lebaran Penuh Kesyukuran

A festive film reminding Malaysians that gratitude is the heart of every celebration.