Wonda

In a market dominated by mamaks and warung kopi, Wonda faced the challenge of launching Kopi Tarik in a ready-to-drink can. The goal was to prove that the same beloved local taste could be enjoyed anytime, anywhere, but with the added appeal of a stylish, premium can.

The campaign dramatized the very essence of kopi tarik: the iconic “pull.” Just as pulling the tea gives the drink its rich flavour and froth, every can of Wonda Kopi Tarik carries that same authenticity, made more exciting through a modern, on-the-go format.

The results spoke for themselves. Within weeks of launch, Wonda Kopi Tarik drove remarkable sales, contributing the largest share to Wonda’s overall performance and boosting total sales value by 80% compared to 23% pre-campaign. At key outlets like 7-Eleven and Shell, sales value jumped by 47%, cementing Wonda Kopi Tarik as a breakthrough addition to the portfolio.