Astro

In a crowded streaming space, Astro needed its new SVoD platform to win over younger audiences who live for local content. Instead of just championing local content, Sooka became the home for it, changing the way audiences consumed it with a mobile-first app built for their world. We created a brand universe that captured its playful, innovative and disruptive spirit, bringing its offerings to life through emotional reactions and genre-specific experiences.

The results spoke volumes: over 200,000 app downloads within weeks of launch, with the user base surging past 1 million by March 2022, less than a year since launch.