CelcomDigi

Festive films are everywhere, but CelcomDigi wanted “Generasi 5G” to be more than just another patriotic spot. The challenge for us was to capture the spirit of a new generation of Malaysians empowered by tech — while still keeping that balance of national pride and a forward-looking vibe.

So, we told real stories of youth using technology to spark change in their communities. That way, it wasn’t just about showing off 5G, but about celebrating unity, optimism, and progress in a way everyone could connect with.

The result? Over 2.2 million views on YouTube, nationwide engagement, and a film that reminded people of CelcomDigi’s role in driving both tech and nation-building.