CelcomDigi

CelcomDigi had long been trusted by businesses, but with 5G on the rise, the brand needed to be seen as more than just a mobile provider. The opportunity was clear: show businesses how 5G could power real change, from the boardroom to the shopfloor.

That’s where we came in. We created the CelcomDigi MY5G Series — a nationwide platform built to educate, engage, and empower. Designed as a multi-tiered experience, it spoke to businesses at every level: exclusive CEO Roundtables for industry leaders, a large-scale Conference & Showcase for enterprises, and hands-on Digital Workshops for SMEs. Each touchpoint was crafted to spark adoption and reframe CelcomDigi as the go-to 5G partner for Malaysian businesses.

And the results backed it up: over RM200 million in contracts generated, a 36x return on paid media, and record turnouts across the board — 38% above target at the CEO Roundtables, 60% at the Conference, and 56% at the SME Workshops.