Celcom

Usain Bolt “Non-Stop Internet”

When Celcom wanted Malaysians to feel the power of its new 4G LTE network, it needed more than a tagline. It needed a symbol of pure, unstoppable speed. Who better than the fastest man on earth? Usain Bolt.

The campaign turned Celcom’s promise of “Non-Stop Internet” into a global relay, with Bolt front and centre, sprinting, passing on momentum, and transforming that energy into an infinity loop of Celcom blue. Shot across Jamaica and Los Angeles, the film brought speed, power, and precision to life in a way Malaysians could see and feel instantly.

Backed by a full rollout across TV, digital, social, and outdoor, the campaign didn’t just tell people Celcom was fast. It made them believe it. Bolt gave the brand an edge, proving Celcom’s LTE wasn’t just another upgrade, but a network built to go the distance.