Astro

With streaming on the rise and rivals gunning for the top spot, radio was under pressure. Astro Radio knew defending its No.1 wasn’t enough. It needed to evolve what “No.1” means for today’s listeners.

That’s where we came in. We introduced Lagi Fresh — a playful Manglish spin on freshness — and reframed Astro Radio as the station serving up the newest vibes, boldest looks, and most energetic experiences.

By shifting the story from rankings to relevance, we helped Astro Radio prove that in a fast-moving music world, it’s not about who’s No.1, it’s about who’s the freshest.